Who's DRIVING This Thing Anyway?
My motorsports marketing career began over 10-years ago, working for industry leader, Competition Cams. Some years later I relocated to California to help develop magazine publishing mogul, Buckaroo Communications. From humble beginnings in a home garage to a large, custom-built facility on the beach, I Art Directed the company's most successful title, Street Rod Builder Magazine and photo journal, On-The-Road.
My involvement with the off-road world began in 2003 when I co-created 4X4 Builder Magazine. As Art Director and Editor I met many of my heros, from legendary Baja racers to the innovators of professional Rock Crawling. Covering the most extreme off-road events in the world, I witnessed first-hand, the birth of Competitive Rock Crawling, the rigors of Dakar Rally and the rapid evolution of Desert Racing. I was inevitibly "bitten by the bug" and have since built a few noteworthy Off-Road vehicles myself. I've found that real-life building and fabrication experiences provide me with an inside perspective towards marketing automotive-based businesses.
I continue to work closely with several prominent print and web-based publishing companies as a Contributing Editor. Maintaining close relationships with the media provides a direct connection for many of my clients who often benefit from valuable product exposure. ...It always helps to have a guy on the inside! The next time you're flipping through your favorite off-road or hot-rod magazine you might just recognize the guy behind the wheel, article or camera lens... - Matt Rust